How Google Maps Works to Give Good Local Business Listings

Google Map Citations explains the process, Google uses to assign map credit. Google Business (G MB) listing is actually no more than a citation. It’s the main resource used by Google to locate webpages on the Internet. Meaning the citations you receive from others are also used to increase your GMB ranking.

Google, Yahoo, and Bing are the engines used by Google when building their local search result quality citations. Google Maps is used by Google when providing localized results. Therefore, Google uses local search engine results as a mAajor influence on what we see on the Google map page. This is done by using a set of algorithms to assign points for each location based on a number of different factors.

 

So Google Maps is part of Google business listings. And if you have a business in the same city as Google Maps, you can submit your business listing to Google using Google Maps. When your listing is listed, Google uses Google Map citations to rank it. Google will then use the “quality score” assigned to the citation as one of the factors it uses to rank your site. This “quality score” is a mathematical formula that Google uses to rank their site and where they place your site when someone searches for a business in your area using the keywords you are trying to market.

 

So how do you submit your business name to Google?

You need to include your business name at the top of your Google map citations. You can add your business name in any of the following ways: Place the entire name of your business in your Google Maps URL, followed by your city name. Or, if you want to be formal, you can include the name of your city in your Google map citations.

 

What does Google use to rank your site?

Google uses two main factors in its ranking system: relevance and authority. Google will assign a Google map citation (or, if you submit your business listings via Google map URLs) a quality score based on the information contained in the citation and the relationship between that citation and the specific search query. The more important the information included in the citation, the higher the quality score.

 

The above example, using “Mary’s” business address, shows that a Google map citation containing this information is more valuable than a Google map citations without such detail. Google also uses a special format for assigning a quality score to web citations; they prefer citations with names and phone numbers instead of just a city or business name. Therefore, when you submit your website or blog to Google’s free web directory, make sure that it includes both the name and a phone number. Google will then assign a quality score to these two factors.

 

In addition, Google also assigns a weight to Google map citations submitted by local business directories. The weight is very similar to the quality score; the difference is that local business directories are given a higher weight because Google gives more preference to web citations submitted by local businesses (and to their specific addresses). Your website may get a lower ranking from Google if it has citations from companies outside of your area, but since Google wants to provide the best search experience to its users, local citations are given more preference than web citations outside of your area. As such, you may find that your local business listing receives a higher Google map ranking than a business in another part of the country that is listed on another web directory.

 

To encourage high-quality Google map citations, avoid providing your website or business listing with URLs (or a URL to your website). Google restricts the usage of URLs and restricts the duration of links to certain directories. Google restricts the maximum duration of links to three months, so refrain from limiting yourself to just one directory and from providing links to all of them. Instead, provide links to only those directories that have good Google map citations on their web sites. Google will then give your site more Google Map positioning.

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